Visual+Literacy

This image is fairly powerful and seems to convey the general message well, that American’s eat A LOT of protein. I like how the visual has images of different large American chains and pictures of the actual animal that American’s are consuming in order to gain the large amount of protein. The pictures help to emphasis the information that is being portrayed in the visual and make it more real. According to the PAT model, the perception of the visual in my opinion is done well, especially in the fact that some of the images are larger than the others, and therefore emphasizes those images (figure/ground). I don’t think they did a good job on the size of the font; I did not even look at the title until my 3rd or 4th time looking at it (hierarchical). The actions of the visual could have been done a little bit better. The numerical statistics on how much of each different type of protein could have had better contrast if the numbers, or at least the millions or billions were emphasized with larger font or bold colors. The proximity of the pictures is done well with both their placement and different sizes. The visual also could have added more emphasis to the fact that American’s eat so much protein by repeating the word protein in the statistical numbers, “8 billion chickens raised for ‘protein’ each year”. The visual had a good use of tools in the fact that the pictures were different depth, the different use of color, simple shapes of squares to align the information. As I mentioned earlier, this visual did not do a very good job with font size, and the information could have been emphasized with the use of larger font sizes, like on the title, for example. I would change the font size and maybe color of both the title and the statistical numbers. I would also have had more emphasis on protein within the statistics by adding the word, ‘protein’ to the explanation of the numbers.